About Us

Rice Time is a brand built on one simple belief: rice deserves the spotlight. Founded by University of Wisconsin–Madison student Jaden Radcliff, Rice Time began as a food truck serving bold, globally inspired rice bowls around Appleton, Wisconsin. With a menu that brings together flavors from around the world, we’re here to prove that rice can be creative, crave-worthy, and anything but ordinary.

Born from over a decade of passion (and more than a few fried rice experiments), Rice Time fills a gap in the food scene—one that’s too often dominated by burgers, noodles, and the same old sides. Our goal? Serve up flavorful rice dishes fast, with personality, precision, and just the right amount of flair.

But Rice Time isn’t stopping at the plate.

We’re now dishing out that same energy in the form of original merch. From playful tees to statement accessories, every piece is designed in-house to reflect our love for flavor, fun, and standing out. All products are made to order, reducing waste while delivering quality you can feel.

Whether you’ve visited the truck or you’re repping Rice Time from across the country, you’re part of the family now. This is more than a meal or a brand — it’s a vibe.

Let’s get this grain.